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https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573351294784-64EVH909N73OWGG69PUA/levi-layout-1.png Levi Layout - Early sketches of layout Here you can see the evolution of Levi’s placement, layout and presentation of informational systems. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667184535-M0YG33S3M71T32VYXZU3/levi+layout-01.png Levi Layout - Early sketches of layout The evolution of Levi’s placement, layout and presentation of informational systems. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667184609-3CI19GM5KJ1YUWFI2UZK/levi+layout-02.png Levi Layout - Early sketches of layout The evolution of Levi’s placement, layout and presentation of informational systems. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667187703-5XT1N9954IMZST8K2YPQ/levi+layout-03.png Levi Layout - Early sketches of layout The evolution of Levi’s placement, layout and presentation of informational systems. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667187253-X9OPYRLGVC49BODJ2FB9/levi+layout-04.png Levi Layout - More early sketches The evolution of the Hearing Test button. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667189524-JS840XQKYG5V024DG2M8/levi+layout-05.png Levi Layout - Sketch app render and Apple A higher fidelity of the SDK hearing test button and the subsequent influence on Apple’s Researchkit imagery. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667192460-LLZIECGMC4CJBAYCWWZW/levi+layout-06.png Levi Layout - Influence on Apple Apple’s Researchkit imagery. https://www.philiprae.me/icon-process daily 0.75 2019-11-10 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358145207-R7VZS6JSRSUO2N2BIW9E/Screenshot+2019-11-09+22.48.39.png Icon Process https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358145207-R7VZS6JSRSUO2N2BIW9E/Screenshot+2019-11-09+22.48.39.png Icon Process https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358145331-5V00LD8Z5WVCDFY6CNG4/Screenshot+2019-11-09+22.49.00.png Icon Process https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358145953-PH5447ODEZT82PZ8DD9U/Screenshot+2019-11-09+22.49.27.png Icon Process https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358146046-5OYOB75F9Y4HUQ0SFVS6/Screenshot+2019-11-09+22.49.46.png Icon Process https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358146909-IGZI8C7CJEMQXX08BSGO/Screenshot+2019-11-09+22.50.33.png Icon Process https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358147134-P3DD31DE5URP661KFPBO/Screenshot+2019-11-09+22.50.52.png Icon Process https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358146424-MM87Y63CAT9NC569S5DL/Screenshot+2019-11-09+22.50.02.png Icon Process https://www.philiprae.me/line-animation-gallery daily 0.75 2019-11-10 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573363315904-8P2B71ZAZ9KWMW0WK6R9/iphone7-hp-loop.gif Line Animation Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573363315904-8P2B71ZAZ9KWMW0WK6R9/iphone7-hp-loop.gif Line Animation Gallery - Early Levi and Line Rendering https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573363415108-YWMUM03W9JHLTSH8U5KI/mimi-wht-sprite_profile-v6-anim.1-loop.gif Line Animation Gallery - Process: Animation & Layout Experimenting with the Mimi line wiggle animation and transition animations. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573363536559-VFEXXDSQG6ERUL05PS8H/SDK-1.0-walk_thru-a-01-loop.gif Line Animation Gallery - Final Design Final lockup and line animation complete with final Levi icons. The animated transition from beyerdynamic’s side of the app and entering Mimi’s hearing test portal was an example for testing purposes. https://www.philiprae.me/levi-loaders-gallery daily 0.75 2019-11-10 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573364795357-YPNBN6MJ0EN1PXZW4EBA/DES190_load_screen_01.gif Levi Loaders Gallery - Version 1 The Line Loader. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573364795357-YPNBN6MJ0EN1PXZW4EBA/DES190_load_screen_01.gif Levi Loaders Gallery - Version 1 The Line Loader. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573364795229-XSBJ3597ZA8PZS00KJA0/DES190_load_screen_02.gif Levi Loaders Gallery - Version 2 The Levi Loader. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573364801939-GKB5VMYZ1CB8AQCZDQLZ/DES190_load_screen_06.gif Levi Loaders Gallery - Version 3 The Levi Loader with system fade-up in stages. https://www.philiprae.me/explainer-loaders daily 0.75 2019-11-10 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573408891679-L9LNT7GPLVLWGMKJQYS4/_pre_upload_overlay_v2.gif Explainer Loaders - Version 1 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573408891679-L9LNT7GPLVLWGMKJQYS4/_pre_upload_overlay_v2.gif Explainer Loaders - Version 1 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573409713152-5CXUMLIB0RSM5K4GX7FB/DES75-v1.1-loop.gif Explainer Loaders - Version 2 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573409722951-5CD5U9GWFKHWJ0D20UWH/DES75-000-100_EN-v-1200-loop.gif Explainer Loaders - Version 3 (Final) https://www.philiprae.me/ui-comp-lib-gallery daily 0.75 2019-11-11 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435978979-2G06WBC149706USYYMJV/ui+comp+lib+audit.png UI Comp Lib Gallery - UI Component Library Audit https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435978979-2G06WBC149706USYYMJV/ui+comp+lib+audit.png UI Comp Lib Gallery - UI Component Library Audit https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435985977-PHDG21DKDB2J3V4Y47H5/Buttons%21%402x.png UI Comp Lib Gallery - Updated UI Components https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435986395-7BRBT8BJGM3I6XTD7MHB/Pads+and+Margins%402x.png UI Comp Lib Gallery - Typography System https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435985758-H5WEHL3RCGBMLA3D5M4R/generic+error+state%402x.png UI Comp Lib Gallery - Error States https://www.philiprae.me/sdk2-1-gallery daily 0.75 2019-11-13 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439328843-9ZG3DVV6GOKM5O8TV8FG/1.1+Onboarding+-+Introduction.png SDK2-1 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439328843-9ZG3DVV6GOKM5O8TV8FG/1.1+Onboarding+-+Introduction.png SDK2-1 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681144900-ZJ40XCCTER693YEMAO73/2.0-sdk-01-1.png SDK2-1 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681143712-MHEDG3ROFM4MXI8ZN67L/2.0-sdk-01-2.png SDK2-1 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681148396-ZNBGLIWL3DPEL0WVUCV7/2.0-sdk-01-3.png SDK2-1 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681149678-51MDCC9S2RX8ZNUIWWTP/2.0-sdk-01-4.png SDK2-1 Gallery https://www.philiprae.me/sdk22-gallery daily 0.75 2019-11-13 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439412836-BRDYHQTWNBGQO8AD40SC/01.+ONBOARDING%402x.png SDK2-2 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439412836-BRDYHQTWNBGQO8AD40SC/01.+ONBOARDING%402x.png SDK2-2 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681219422-N0J0JVF77TLVIGS0ZU9T/2.0-sdk-02-1.png SDK2-2 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681219125-BA4SA6K2A4TH721LIV33/2.0-sdk-02-2.png SDK2-2 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681223229-H1LZIVOQUBPQ6A6M89Q1/2.0-sdk-02-3.png SDK2-2 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681222931-235AGDR2C4W7BVR3KDLJ/2.0-sdk-02-4.png SDK2-2 Gallery https://www.philiprae.me/sdk23-gallery daily 0.75 2019-11-13 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439487187-QT8QG2DL948Y61O0AUWS/01.1+onboard.png SDK2-3 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439487187-QT8QG2DL948Y61O0AUWS/01.1+onboard.png SDK2-3 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681277390-G8JBTP8TAQIFNP61BWFQ/2.0-sdk-03-1.png SDK2-3 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681277646-7HL5DUFRUHAUT1LLPS4D/2.0-sdk-03-2.png SDK2-3 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681280328-E781SM059QJYOU4SALT6/2.0-sdk-03-3.png SDK2-3 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681521217-6IXZ1E978PELS65P5F7W/2.0-sdk-03-4.png SDK2-3 Gallery https://www.philiprae.me/sdk24-gallery daily 0.75 2019-11-11 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439536054-9D3HCL0898E0WMU8WYLQ/graph+-+process.png SDK2-4 Gallery - Process https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439536054-9D3HCL0898E0WMU8WYLQ/graph+-+process.png SDK2-4 Gallery - Process https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439543930-4A1A7VQOAS6TF7BN20OT/PostTest+4k+Collapsed.png SDK2-4 Gallery - Version 2, compact view …with inverted hearing curve result. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439544209-SV7WNN4QHJ5KAN1D4FDX/PreTest+4k+Expanded%402x.png SDK2-4 Gallery - Version 2, expanded view https://www.philiprae.me/colour-process daily 0.75 2019-11-12 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573524077689-V4B7GO7NW3ZFYVJD5GHR/mimi+-+brand+colour+matrix-2.png Colour Process https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573524077689-V4B7GO7NW3ZFYVJD5GHR/mimi+-+brand+colour+matrix-2.png Colour Process - The Colour Workshop Part 02 Agenda https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573431432383-WR4K6R5K5DDMOP89CQ4J/Mimi-Brand-Colour-Matrix%E2%84%A2-team.jpg Colour Process - The teams complied images on the Brand Matrix https://www.philiprae.me/more-motion-gallery daily 0.75 2019-11-12 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573526223028-U9M8P6SOP177IOU88F12/more-motion-work-01.png More Motion Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573526223028-U9M8P6SOP177IOU88F12/more-motion-work-01.png More Motion Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573527462544-TVUP6QM8YMBF6BOTVEGN/more-motion-work-01.png More Motion Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573527463948-7V7GP9D1O0RY1370ZG8J/more-motion-work-02.png More Motion Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573527464203-75R8MJEYSLJ51H1LV8XR/more-motion-work-03.png More Motion Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573527466555-NV81PDXTJ2OX7UO2999Q/more-motion-work-04.png More Motion Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573527466818-TWUV0R8E6KJEJT93UOYT/more-motion-work-05.png More Motion Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573527468062-Y5AY8APQCMRI9HNLR3PY/more-motion-work-06.png More Motion Gallery https://www.philiprae.me/bd-app-gallery daily 0.75 2019-11-13 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573665920230-CRJ039GQ8PIVKHATAUCG/mimi-bd-app-01.png BD App Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573665920230-CRJ039GQ8PIVKHATAUCG/mimi-bd-app-01.png BD App Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573665920336-6RDFIFBMEU9LO3B43BC8/mimi-bd-app-02.png BD App Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573665923631-P608UFO9BC63AKEPBD8Z/mimi-bd-app-03.png BD App Gallery https://www.philiprae.me/brand-id-mimiio-gallery daily 0.75 2019-11-14 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573691412190-44FEWFA17URPDDP4T32B/01-mimi_io-site-2017.png Brand Id Mimi.io Gallery - Mimi.io cc. 2017 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573691412190-44FEWFA17URPDDP4T32B/01-mimi_io-site-2017.png Brand Id Mimi.io Gallery - Mimi.io cc. 2017 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573691411827-ZYDNBQ6POOSYS9R6VT54/02-mimi_io-site-2018.png Brand Id Mimi.io Gallery - Mimi.io cc. 2018 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573691415407-25YM2EU03JLWYYXJLGY8/03-mimi_io-site-2018.png Brand Id Mimi.io Gallery - Mimi.io cc. 2018 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573691415527-XW12IRY26XSMTU6W4Y3L/04-mimi_io-site-2018.png Brand Id Mimi.io Gallery - Mimi.io cc. 2018 https://www.philiprae.me/brand-id-visual-lang-gallery daily 0.75 2019-11-14 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697780930-JTSDEODMM0R2DWH7NSN7/visual_language-01.png Brand Id Visual Lang Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697780930-JTSDEODMM0R2DWH7NSN7/visual_language-01.png Brand Id Visual Lang Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697303084-9ERSTD5SAWX8JPZR52LC/visual_language-02.png Brand Id Visual Lang Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697305267-D21JMMXV5GQFUUXNOWUF/visual_language-03.png Brand Id Visual Lang Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697306305-9W4ANB0UEEWBOPTRQCGI/visual_language-04.png Brand Id Visual Lang Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697307245-1GTGB8TJRNDBLOQRNGF0/visual_language-05.png Brand Id Visual Lang Gallery https://www.philiprae.me/brand-id-noway-01-gallery daily 0.75 2019-11-14 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766147541-AL9VNJFJ6XO1IB6FHA3V/noway-01.png Brand Id Noway 01 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766147541-AL9VNJFJ6XO1IB6FHA3V/noway-01.png Brand Id Noway 01 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766148348-1Q9LKP7ML6U2T29TUO3F/noway-02.png Brand Id Noway 01 Gallery https://www.philiprae.me/brand-id-halyard-gallery daily 0.75 2019-11-14 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766334043-U7OYKE4NR5IDGXQ5P069/halyard-01.png Brand Id Halyard Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766334043-U7OYKE4NR5IDGXQ5P069/halyard-01.png Brand Id Halyard Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766334696-ODN8D3DIQIZABDQ0KB5J/halyard-02.png Brand Id Halyard Gallery https://www.philiprae.me/brand-id-noway-02-gallery daily 0.75 2019-11-14 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766403421-RXXB985O9IOA71VPJ7WX/noway_round-01.png Brand Id Noway 02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766403421-RXXB985O9IOA71VPJ7WX/noway_round-01.png Brand Id Noway 02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766403233-2CPE0W9AR9U1QV3G5OQC/noway_round-02.png Brand Id Noway 02 Gallery https://www.philiprae.me/brand-id-noway-process-01-gallery daily 0.75 2019-11-14 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766442749-A5APC01Y94GHHOL2RR14/mimi-app-Noway-type-test-01.png Brand Id Noway Process 01 Gallery - SDK 1.0 Process A test screen with Open Sans in use. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766442749-A5APC01Y94GHHOL2RR14/mimi-app-Noway-type-test-01.png Brand Id Noway Process 01 Gallery - SDK 1.0 Process A test screen with Open Sans in use. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766445920-UI46X3DHDJBB2XE7VWAT/mimi-app-Noway-type-test-03.png Brand Id Noway Process 01 Gallery - SDK 1.0 Type Test Process Noway Test. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766446956-7249TZ6J7UXGN9BCL0I5/mimi-app-Noway-type-test-04.png Brand Id Noway Process 01 Gallery - SDK 1.0 Type Test Process Noway Rounded title case test. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766450473-GKLY284IVDCX7PL58NV1/mimi-app-Noway-type-test-05.png Brand Id Noway Process 01 Gallery - SDK 1.0 Type Test Process Noway Rounded upper case test. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766450883-XAAQDHWIQ9U9SL1FFJRS/mimi-app-Noway-type-test-06.png Brand Id Noway Process 01 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766453028-C1YV2QNNMNN4RPQE6IQF/mimi-app-Noway-type-test-07.png Brand Id Noway Process 01 Gallery https://www.philiprae.me/brand-id-noway-marketing-gallery daily 0.75 2019-11-14 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573768276846-X1QTQQUIS30Z08N3W7YP/type-marketing-01.png Brand Id Noway Marketing Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573768276846-X1QTQQUIS30Z08N3W7YP/type-marketing-01.png Brand Id Noway Marketing Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766670453-2KRZF5RUDIZU2B1PL52N/type-marketing-01.png Brand Id Noway Marketing Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766670169-C111197ZNJZVW17JJJUX/type-marketing-02.png Brand Id Noway Marketing Gallery https://www.philiprae.me/brand-id-noway-process-02-gallery daily 0.75 2019-11-14 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766450883-XAAQDHWIQ9U9SL1FFJRS/mimi-app-Noway-type-test-06.png Brand Id Noway Process 02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766450883-XAAQDHWIQ9U9SL1FFJRS/mimi-app-Noway-type-test-06.png Brand Id Noway Process 02 Gallery - Noway in use https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766453028-C1YV2QNNMNN4RPQE6IQF/mimi-app-Noway-type-test-07.png Brand Id Noway Process 02 Gallery - Noway in use https://www.philiprae.me/brand-id-mimi-defined-logo-01-gallery daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101969888-UD2SX8V4VAXGWO3K7OU4/mimi_defined-logo-process-01.png Brand Id Mimi Defined Logo-01 Gallery - Round 01 The top picks out of 400 quick (1 hour) sketches. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101969888-UD2SX8V4VAXGWO3K7OU4/mimi_defined-logo-process-01.png Brand Id Mimi Defined Logo-01 Gallery - Round 01 The top picks out of 400 quick (1 hour) sketches. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101960585-FTCCERRVJLFIXCXHAZNX/mimi_defined-logo-process-02.png Brand Id Mimi Defined Logo-01 Gallery - Round 02 Quick vector renderings for review. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101962344-F2CC7VEFBT5EQUQJB66N/mimi_defined-logo-process-03.png Brand Id Mimi Defined Logo-01 Gallery - Round 03 The final 7 with revisions and additions. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101963245-2G2IFCTHLXQOBNSHTHJ0/mimi_defined-logo-process-04.png Brand Id Mimi Defined Logo-01 Gallery - Round 04 The final. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101963880-E79L3IDSU0P6I1N5YUOX/mimi_defined-logo-process-05.png Brand Id Mimi Defined Logo-01 Gallery - Round 05 The refined version with tag. https://www.philiprae.me/brand-id-mimi-defined-logo02 daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101962344-F2CC7VEFBT5EQUQJB66N/mimi_defined-logo-process-03.png Brand Id Mimi Defined Logo-02 Gallery - Round 03 The final 7 with revisions and additions. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101962344-F2CC7VEFBT5EQUQJB66N/mimi_defined-logo-process-03.png Brand Id Mimi Defined Logo-02 Gallery - Round 03 The final 7 with revisions and additions. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101963245-2G2IFCTHLXQOBNSHTHJ0/mimi_defined-logo-process-04.png Brand Id Mimi Defined Logo-02 Gallery - Round 04 The logo that was chosen by the Marcom and Executive teams. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101963880-E79L3IDSU0P6I1N5YUOX/mimi_defined-logo-process-05.png Brand Id Mimi Defined Logo-02 Gallery - Round 05 - Fin The refined version with tag. I kerned and tracked open the letter space, refined the shapes and optically treated the dots for legibility. https://www.philiprae.me/brand-id-mimi-defined-guidelines-gallery daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103591579-4G3V44XP07F9VIAU1LC4/brand_guideline-01.png Brand Id Mimi Defined Guidelines Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103591579-4G3V44XP07F9VIAU1LC4/brand_guideline-01.png Brand Id Mimi Defined Guidelines Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103591847-FPOD9VFKYOQLO1UJM0B1/brand_guideline-02.png Brand Id Mimi Defined Guidelines Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103593028-HQYH7SXXF42S71PPWXV8/brand_guideline-03.png Brand Id Mimi Defined Guidelines Gallery 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https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103719119-SJ72GR0R6AGY17U9SJIB/marketing-01.png Brand Id Mimi Defined Marketing Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103718303-DGY2V3843M4F3ULB2NVI/marketing-02.png Brand Id Mimi Defined Marketing Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103720905-TYZQCKZDP9XLEOSJO10K/marketing-03.png Brand Id Mimi Defined Marketing Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103744848-JYEK6V67VB146012R4JM/marketing-05.png Brand Id Mimi Defined Marketing Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103744466-4RHP7G3KOKA7CKVM67OJ/marketing-06.png Brand Id Mimi Defined Marketing Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103745897-F8TVDAKMM8QVXHR2G824/marketing-07.png Brand Id Mimi Defined Marketing Gallery https://www.philiprae.me/brand-id-with-o-name01-gallery daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106815659-6ZYCEJKMWA6HJ2N27MTU/name-explore-01.png Brand Id with O Name-01 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106815659-6ZYCEJKMWA6HJ2N27MTU/name-explore-01.png Brand Id with O Name-01 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106815783-E6NZSP5KYIWMORU7TE1Q/name-explore-02.png Brand Id with O Name-01 Gallery https://www.philiprae.me/brand-id-with-o-name02-gallery daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106781596-9MYA1XUOLA2XS343TAGS/naming-exercise-01.png Brand Id with O Name-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106781596-9MYA1XUOLA2XS343TAGS/naming-exercise-01.png Brand Id with O Name-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106781596-RGNH8MMK21YIA7OSHHWV/naming-exercise-02.png Brand Id with O Name-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106782032-SHPZDHG4LWW4YNOCIRV0/naming-exercise-03.png Brand Id with O Name-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106782149-W0W75FA6IX6OEA0K6G2E/naming-exercise-04.png Brand Id with O Name-02 Gallery https://www.philiprae.me/brand-id-with-o-logo01-gallery daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106886312-2VSXQHHK3AYEI8DO4WSM/o-logo-explore-01.png Brand Id with O Logo-01 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106886312-2VSXQHHK3AYEI8DO4WSM/o-logo-explore-01.png Brand Id with O Logo-01 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106886435-J45T2WLDQOYN34JGYSE7/o-logo-explore-02.png Brand Id with O Logo-01 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106886866-4EW2N2NBT1KV42KWM0WJ/o-logo-explore-03.png Brand Id with O Logo-01 Gallery https://www.philiprae.me/new-gallery-1 daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106932047-YC3ZP7BZ2NLT720VVP33/fin-logo-process-01.png Brand Id with O Logo-02 Gallery - Logo Before Refinement https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106932047-YC3ZP7BZ2NLT720VVP33/fin-logo-process-01.png Brand Id with O Logo-02 Gallery - Logo Before Refinement https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106932282-VK9CXPID5QCNO4BBN1PO/fin-logo-process-02.png Brand Id with O Logo-02 Gallery 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Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108660474-0Y9NNWVCOUQYTJIGK8KH/colour-10.png Brand Id with O Colour-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108660644-PQWTHSAWFQNEZFCAW45D/colour-12.png Brand Id with O Colour-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108656563-TC1N6Q0R7V4EFP0ER14P/colour-02.png Brand Id with O Colour-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108659963-80KMKH7Y0FU4H72KMN7S/colour-08.png Brand Id with O Colour-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108657982-082JWBQCFNJ10EW1AX1F/colour-03-1.png Brand Id with O Colour-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108658367-VUQXWOJNZHFMNUCMIW5S/colour-03-2.png Brand Id with O Colour-02 Gallery 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Id with O Type-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574109206318-80JLNCUEZDGRJG8EAW9L/aesthetico.png Brand Id with O Type-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574109206438-YJ8FV5AVMHC5K9CVJJU9/ibm+plex.png Brand Id with O Type-02 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574109206744-EVH5B49E3VYWLJ591PU8/inconsalata.png Brand Id with O Type-02 Gallery https://www.philiprae.me/new-gallery-22 daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574109236275-YPL6HY3VUF2N2Z4F4F9D/with_o-type-tests+1.png Brand Id with O Type-03 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574109236275-YPL6HY3VUF2N2Z4F4F9D/with_o-type-tests+1.png Brand Id with O Type-03 Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574109236274-Z9BOEG0JURWBZF51RYRA/with_o-type-tests+2.png Brand Id with O Type-03 Gallery https://www.philiprae.me/featured-gallery-1 daily 0.75 2022-04-22 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1650658820749-G5BWCHN6O4VUHGJNWUYZ/Motion+-3-+Reel+202X.png Featured Gallery - Look Reel https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1650658820749-G5BWCHN6O4VUHGJNWUYZ/Motion+-3-+Reel+202X.png Featured Gallery - Look Reel https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573464201179-GB0N3OMBO1Y8FJGG01Z9/Motion+-2-+Mimi.png Featured Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573158407398-05XM59JZ7BK63J939BD2/Digital+-1-+Mimi.png Featured Gallery https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574119436400-Z642W10JFGMDG5BGALJY/Brand+-3-+with+O.png Featured Gallery https://www.philiprae.me/break-it-down-gallery daily 0.75 2022-08-02 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1424825651953-PJEEW043NF3FOPSKCI77/pr_lookreel-2015-breakdowns01.png break it down gallery - Beat Face - "Beautiful Girl" Music Video - Treatment, Direction, (in-camera) VFX, Design: Motion & Visual. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1424825651953-PJEEW043NF3FOPSKCI77/pr_lookreel-2015-breakdowns01.png break it down gallery - Beat Face - "Beautiful Girl" Music Video - Treatment, Direction, (in-camera) VFX, Design: Motion & Visual. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1424825651997-O6GOES4FA9DXV06K4M2Z/pr_lookreel-2015-breakdowns03.png break it down gallery - DJ NaNa & Rich Kidd - "Confusion" Music Video - Concept, Co-Direction (w/ the talented Marie Richer - please Google her), Motion Design. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1424825652055-FYDNH2I3CR9KCQ3YSFEY/pr_lookreel-2015-breakdowns04.png break it down gallery - Animoto - Learn More Explainer - Motion, Design, Sound. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1659469976359-0MXQ7IV3G67K534VGYV5/2022-breakdown-04.png break it down gallery - University of Toronto - Insulin 100 Logo Animation Advertisement - Concept, Direction, Motion. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1659469819513-U6RMZA1EUBHUPRQZVQXT/2022-breakdown-05.png break it down gallery - Beat Face - "Beautiful Girl" Music Video - Treatment, Direction, (in-camera) VFX, Design: Motion & Visual. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1659469978976-C0RYI2GV1X6919SV5ZOU/2022-breakdown-06.png break it down gallery - Corus Ent. - YTV Network Network ID - Animation https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1424825652580-KN5ORMJQZWHCRFXP7HW9/pr_lookreel-2015-breakdowns09.png break it down gallery - Corus Ent. - YTV Network Motion for the YTV Network - Lower 3rd Animation & Design. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1659469978605-M0ADH4L6NZK66OEQY89H/2022-breakdown-08.png break it down gallery - University of Toronto - Discovery Pharmacy Logo Animation Advertisement - Concept, Direction, Motion, Logo Design. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1659469980901-5PBEURLY28775MGQDBXE/2022-breakdown-09.png break it down gallery - Mimi Hearing Technologies - Interaction Design UI Animation - UI, Design, Prototyping. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1466438515899-D9N3UEJSS1QV73SLWW52/pr_lookreel-2016-breakdown_00115.jpg break it down gallery - FS Parker - Reel Direction, Design, Motion. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1424825653418-4A319YGH1GF144Z5445A/pr_lookreel-2015-breakdowns21.png break it down gallery - Animoto - Learn More Explainer - Motion, Design, Sound. 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Design: Motion & Visual. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324544478-7YAFCZSE4RB0C9J8CHBZ/pr_lookreel-2025-breakdowns-01.png break it down gallery 2025 - Beat Face - "Beautiful Girl" Music Video - Treatment, Direction, (in-camera) VFX, Design: Motion & Visual. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324554786-SVA034888FHW9AO6ZBFI/pr_lookreel-2025-breakdowns-02.png break it down gallery 2025 - HeinzKraft / The Kitchen - A1 Steak Sauce Social Media Advertisement - Motion, VFX, Compositing, Typography. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324561636-T9DH631MT9OQBBIMZUYE/pr_lookreel-2025-breakdowns-03.png break it down gallery 2025 - Animoto - Learn More Explainer - Motion, Design, Sound. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324560839-OHKSAHM5R3S5UK9UM82O/pr_lookreel-2025-breakdowns-04_2.png break it down gallery 2025 - University of Toronto - Insulin 100th Anniversary Logo Animation Advertisement - Concept, Direction, Motion. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324567465-6OZW5MEXW9WRE9LJJ69B/pr_lookreel-2025-breakdowns-05.png break it down gallery 2025 - Beat Face - "Beautiful Girl" Music Video - Treatment, Direction, (in-camera) VFX, Design: Motion & Visual. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324571870-6LIUPEFW9SOGKMHN3G2Z/pr_lookreel-2025-breakdowns-06.png break it down gallery 2025 - Corus Ent. - YTV Network Network ID - Animation. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324591819-R90VEUBIB3ZRHTNADLL0/pr_lookreel-2025-breakdowns-07.png break it down gallery 2025 - Corus Ent. - YTV Network Motion for the YTV Network - Lower 3rd Animation & Design. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324606392-2BUVHPZ1FF3CA2ATA8OB/pr_lookreel-2025-breakdowns-08_2.png break it down gallery 2025 - HeinzKraft / The Kitchen - DJ Mustard x Heinz Mustard Billboard Advertisement - Motion, Compositing. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324621097-9TGYDPZC9AGPG1OXQ3IN/pr_lookreel-2025-breakdowns-09.png break it down gallery 2025 - Corus Ent. - YTV Network Network ID - Concept, Direction, Design, Editing. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324615507-82FL7LSLYR9JKYBDVGA3/pr_lookreel-2025-breakdowns-10.png break it down gallery 2025 - FS Parker - FIFA Events Live Event Animation - Motion. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324642394-3338U5LEBSR37NSDIAO6/pr_lookreel-2025-breakdowns-11.png break it down gallery 2025 - FS Parker - FIFA: World Congress Event Live Event Animation - Motion. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324642499-UW55ZSW67WU3T9L4KRYA/pr_lookreel-2025-breakdowns-12.png break it down gallery 2025 - HeinzKraft / The Kitchen - Kool Aid Social Media Advertisement - Design, Motion, Typography. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324647136-CNWC4B4B12E6SCMQEQ1Z/pr_lookreel-2025-breakdowns-13.png break it down gallery 2025 - University of Toronto - Discovery Pharmacy Logo Animation Advertisement - Concept, Direction, Motion, Logo Design. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324665653-7C7EWEKV63YO2J821O81/pr_lookreel-2025-breakdowns-14.png break it down gallery 2025 - University of Toronto - Engineering 150th Anniversary Logo Animation Advertisement - Concept, Direction, Motion. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1760324654373-HUUO7DIRW1CTZ8CB1CW3/pr_lookreel-2025-breakdowns-15.png break it down gallery 2025 - Eko - Eko x Coke x Marvel Super Bowl 50 Cross Promotion Advertisement - UI, Design, Prototyping. 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VFX, Design: Motion & Visual. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1424825651997-O6GOES4FA9DXV06K4M2Z/pr_lookreel-2015-breakdowns03.png breakdown - DJ NaNa & Rich Kidd - "Confusion" Music Video - Concept, Co-Direction (w/ the talented Marie Richer - Google her), Motion Design. Song quote: "Know I’m the Don." The concept: These are the Dons we know. Don Knotts, Don Cheadle, Don Cherry, Don Rickles, Don Johnson, Don Draper, Don Trump, Don King. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1424825652055-FYDNH2I3CR9KCQ3YSFEY/pr_lookreel-2015-breakdowns04.png breakdown - Animoto - Learn More Explainer - Motion, Design, Sound. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1659469976359-0MXQ7IV3G67K534VGYV5/2022-breakdown-04.png breakdown - University of Toronto - Insulin 100 Logo Animation Advertisement - Concept, Direction, Motion. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1659469819513-U6RMZA1EUBHUPRQZVQXT/2022-breakdown-05.png breakdown - Beat Face - "Beautiful Girl" Music Video - Treatment, Direction, (in-camera) VFX, Design: Motion & Visual. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1659469978976-C0RYI2GV1X6919SV5ZOU/2022-breakdown-06.png breakdown - Corus Ent. - YTV Network Network ID - Animation 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https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358146046-5OYOB75F9Y4HUQ0SFVS6/Screenshot+2019-11-09+22.49.46.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358146909-IGZI8C7CJEMQXX08BSGO/Screenshot+2019-11-09+22.50.33.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358147134-P3DD31DE5URP661KFPBO/Screenshot+2019-11-09+22.50.52.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573358146424-MM87Y63CAT9NC569S5DL/Screenshot+2019-11-09+22.50.02.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573429882887-NGY2CDU29W58TCSPLGPX/mimi+colour+way+2019.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573522679931-LROI07089GV56GJAK2LV/levi_android_hand_happy.gif Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573433030134-RH13M1PAEYEVZCQ0QT6C/mimi+-+colour+workshop-3.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573431106420-JFLBKC4W5MW6ZYCGBTQ1/mimi+-+colourworkshop+in+lyon-4.jpg Digital Design: Mimi The colour of honesty and trust (Lyon, FR) https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573341940929-9WJIHF68GFZOZ3J9KKI8/digital_design-work-01-mimi-1.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573665920230-CRJ039GQ8PIVKHATAUCG/mimi-bd-app-01.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573665920336-6RDFIFBMEU9LO3B43BC8/mimi-bd-app-02.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573665923631-P608UFO9BC63AKEPBD8Z/mimi-bd-app-03.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573431158208-QJ0I80FGYLEXWQHVN85B/mimi+-+colourworkshop+in+lyon-3.jpg Digital Design: Mimi The colour of empathy and science (Lyon, FR) https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435172587-VWG84K8J8JMBFK8OWMAB/mimi+-+colour+way+process.png Digital Design: Mimi An image of the work in progress, the fall of 2018. Note the new version of the Profile screen on the top row and the iOS Hearing Test version below. The colours are muted in the iOS version in comparison to the working version above. To the left, the final colour palette. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681277390-G8JBTP8TAQIFNP61BWFQ/2.0-sdk-03-1.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681277646-7HL5DUFRUHAUT1LLPS4D/2.0-sdk-03-2.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681280328-E781SM059QJYOU4SALT6/2.0-sdk-03-3.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681521217-6IXZ1E978PELS65P5F7W/2.0-sdk-03-4.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573434341723-VZS18TEIZRC6G18H0PVU/DES255-colour_workshop-pt4_notes-20.jpg Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439543930-4A1A7VQOAS6TF7BN20OT/PostTest+4k+Collapsed.png Digital Design: Mimi - Version 2, compact view …with inverted hearing curve result. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439544209-SV7WNN4QHJ5KAN1D4FDX/PreTest+4k+Expanded%402x.png Digital Design: Mimi - Version 2, expanded view https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573429626092-21ZTF9GLPGPHRZIQYBT4/mimi+colour+way+2017.png Digital Design: Mimi Mimi Colour Way 2015-2018 RIP https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573524077689-V4B7GO7NW3ZFYVJD5GHR/mimi+-+brand+colour+matrix-2.png Digital Design: Mimi - The Colour Workshop Part 02 Agenda https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573431432383-WR4K6R5K5DDMOP89CQ4J/Mimi-Brand-Colour-Matrix%E2%84%A2-team.jpg Digital Design: Mimi - The teams complied images on the Brand Matrix https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573342273680-KK9CAQMF032DSV0TCNJ5/mimi_logo-w-tag-mint.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573434414714-23SMOXKTUERYB0BMSKRN/DES255-colour_workshop-pt4_notes-16.jpg Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435978979-2G06WBC149706USYYMJV/ui+comp+lib+audit.png Digital Design: Mimi - UI Component Library Audit https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435985977-PHDG21DKDB2J3V4Y47H5/Buttons%21%402x.png Digital Design: Mimi - Updated UI Components https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435986395-7BRBT8BJGM3I6XTD7MHB/Pads+and+Margins%402x.png Digital Design: Mimi - Typography System https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435985758-H5WEHL3RCGBMLA3D5M4R/generic+error+state%402x.png Digital Design: Mimi - Error States https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439536054-9D3HCL0898E0WMU8WYLQ/graph+-+process.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573429882887-NGY2CDU29W58TCSPLGPX/mimi+colour+way+2019.png Digital Design: Mimi Mimi Colour Way 2018 - Present https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681144900-ZJ40XCCTER693YEMAO73/2.0-sdk-01-1.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681143712-MHEDG3ROFM4MXI8ZN67L/2.0-sdk-01-2.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681148396-ZNBGLIWL3DPEL0WVUCV7/2.0-sdk-01-3.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681149678-51MDCC9S2RX8ZNUIWWTP/2.0-sdk-01-4.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667184535-M0YG33S3M71T32VYXZU3/levi+layout-01.png Digital Design: Mimi - Early sketches of layout The evolution of Levi’s placement, layout and presentation of informational systems. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667184609-3CI19GM5KJ1YUWFI2UZK/levi+layout-02.png Digital Design: Mimi - Early sketches of layout The evolution of Levi’s placement, layout and presentation of informational systems. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667187703-5XT1N9954IMZST8K2YPQ/levi+layout-03.png Digital Design: Mimi - Early sketches of layout The evolution of Levi’s placement, layout and presentation of informational systems. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667187253-X9OPYRLGVC49BODJ2FB9/levi+layout-04.png Digital Design: Mimi - More early sketches The evolution of the Hearing Test button. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667189524-JS840XQKYG5V024DG2M8/levi+layout-05.png Digital Design: Mimi - Sketch app render and Apple A higher fidelity of the SDK hearing test button and the subsequent influence on Apple’s Researchkit imagery. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667192460-LLZIECGMC4CJBAYCWWZW/levi+layout-06.png Digital Design: Mimi - Influence on Apple Apple’s Researchkit imagery. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681219422-N0J0JVF77TLVIGS0ZU9T/2.0-sdk-02-1.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681219125-BA4SA6K2A4TH721LIV33/2.0-sdk-02-2.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681223229-H1LZIVOQUBPQ6A6M89Q1/2.0-sdk-02-3.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681222931-235AGDR2C4W7BVR3KDLJ/2.0-sdk-02-4.png Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573239842210-4Y70NBV5O6CQ9HLDFOKL/digital_design-work-01-mimi-2.png Digital Design: Mimi https://www.philiprae.me/motion-design-mimi-defined daily 0.75 2019-11-18 https://www.philiprae.me/motion-design-animoto daily 0.75 2019-11-11 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425184545998-YFW82DTSP6288NBVQC89/Animoto_iOS_PullToRefresh.gif Motion Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425257539267-P2BL8XERVQNZX2UTYYF9/ios_pull_to_refresh_01.jpg Motion Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425257557437-BIURUTZ6LUTK3ITEERAE/ios_pull_to_refresh_02.jpg Motion Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425257557434-RX1IG6IW8G610SMUN2FZ/ios_pull_to_refresh_03.jpg Motion Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425257557585-14THXGYF5P98J8MDDMSI/ios_pull_to_refresh_04.jpg Motion Design: Animoto 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Motion Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425184833648-FPSK6IYVHT5N5NEGPTXE/details_share_offline-v01.gif Motion Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425185022381-AW6S16J01WFX78QDX468/ipad_mini_create_iso.gif Motion Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425185022942-CE1RTMK2XC3WIDVP2Z5Q/ipad_mini_create-smlr.gif Motion Design: Animoto https://www.philiprae.me/digital-design-eko daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573467049346-R6ALBNWXWHB5RSJRSSL8/eko-logo.png Digital Design: Eko https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1471014203703-WZX6HYLORESCZ8UM90NI/eko-coke-01.gif Digital Design: Eko https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1471014227998-FHRHVR0QRCD1Y5XCXS43/interlude-eko-coke_ad_eko-2up-01.gif Digital Design: Eko https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1471014226965-APET1AAG1ANWADCJPV5K/interlude-eko-coke_ad_eko-2up-02.gif Digital Design: Eko https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1471014288558-LSD9DRN6F9HE7G06DA30/interlude-eko-coke_ad_eko-2up-03.gif Digital Design: Eko https://www.philiprae.me/digital-design-animoto daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425184545998-YFW82DTSP6288NBVQC89/Animoto_iOS_PullToRefresh.gif Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425257539267-P2BL8XERVQNZX2UTYYF9/ios_pull_to_refresh_01.jpg Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425257557437-BIURUTZ6LUTK3ITEERAE/ios_pull_to_refresh_02.jpg Digital Design: Animoto 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https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425184833648-FPSK6IYVHT5N5NEGPTXE/details_share_offline-v01.gif Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425185022381-AW6S16J01WFX78QDX468/ipad_mini_create_iso.gif Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425185022942-CE1RTMK2XC3WIDVP2Z5Q/ipad_mini_create-smlr.gif Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573511200163-PWTJVBV2P9NQ7LQ26HQO/animoto-logo.png Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425260480277-OVK8DSHYCBASRJGXBWPL/ios_details_share_offline-process-01.jpg Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425260480322-ZSJ66FIXEJ2NSH122BMC/ios_details_share_offline-process-02.jpg Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425260480462-1ZUWSZR6FD7FN1WS4299/ios_details_share_offline-process-03.jpg Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425260480496-92J83PVXZYXC7RZQUV71/ios_details_share_offline-process-04.jpg Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425260480551-3QTBQBB4NS5YS5ZFIS4B/ios_details_share_offline-process-05.jpg Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425184909815-SVBSP121MFCV9KM9987I/Expanding_Social_Shares-Bounce.gif Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425184909847-FPIFG3RK3M4NVCBAYZ30/Expanding_Social_Shares-Slide.gif Digital Design: Animoto https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1425259324963-0UR7CBEZG462CI2SX00P/ios_expanding_social_shares-process_01-1.jpg Digital Design: Animoto https://www.philiprae.me/brand-id-mimi daily 0.75 2021-08-17 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766450883-XAAQDHWIQ9U9SL1FFJRS/mimi-app-Noway-type-test-06.png Brand Identity: Mimi - Noway in use https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766453028-C1YV2QNNMNN4RPQE6IQF/mimi-app-Noway-type-test-07.png Brand Identity: Mimi - Noway in use https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573691950842-3KGYXXNS93HXXZLLP1R5/mimi_logo-w-tag-creme.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766442749-A5APC01Y94GHHOL2RR14/mimi-app-Noway-type-test-01.png Brand Identity: Mimi - SDK 1.0 Process A test screen with Open Sans in use. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766445920-UI46X3DHDJBB2XE7VWAT/mimi-app-Noway-type-test-03.png Brand Identity: Mimi - SDK 1.0 Type Test Process Noway Test. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766446956-7249TZ6J7UXGN9BCL0I5/mimi-app-Noway-type-test-04.png Brand Identity: Mimi - SDK 1.0 Type Test Process Noway Rounded title case test. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766450473-GKLY284IVDCX7PL58NV1/mimi-app-Noway-type-test-05.png Brand Identity: Mimi - SDK 1.0 Type Test Process Noway Rounded upper case test. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697780930-JTSDEODMM0R2DWH7NSN7/visual_language-01.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697303084-9ERSTD5SAWX8JPZR52LC/visual_language-02.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697305267-D21JMMXV5GQFUUXNOWUF/visual_language-03.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697306305-9W4ANB0UEEWBOPTRQCGI/visual_language-04.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573697307245-1GTGB8TJRNDBLOQRNGF0/visual_language-05.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573768276846-X1QTQQUIS30Z08N3W7YP/type-marketing-01.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766670169-C111197ZNJZVW17JJJUX/type-marketing-02.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766334043-U7OYKE4NR5IDGXQ5P069/halyard-01.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766334696-ODN8D3DIQIZABDQ0KB5J/halyard-02.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573691412190-44FEWFA17URPDDP4T32B/01-mimi_io-site-2017.png Brand Identity: Mimi - Mimi.io cc. 2017 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573691411827-ZYDNBQ6POOSYS9R6VT54/02-mimi_io-site-2018.png Brand Identity: Mimi - Mimi.io cc. 2018 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573691415407-25YM2EU03JLWYYXJLGY8/03-mimi_io-site-2018.png Brand Identity: Mimi - Mimi.io cc. 2018 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573691415527-XW12IRY26XSMTU6W4Y3L/04-mimi_io-site-2018.png Brand Identity: Mimi - Mimi.io cc. 2018 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573688718324-BZXHH8IF5ZLPLWF0VSYS/02-brand_audit.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573765982843-HVKVVXB6Q6RJ6EULZX57/open_sans-01.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766147541-AL9VNJFJ6XO1IB6FHA3V/noway-01.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766148348-1Q9LKP7ML6U2T29TUO3F/noway-02.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766403421-RXXB985O9IOA71VPJ7WX/noway_round-01.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766403233-2CPE0W9AR9U1QV3G5OQC/noway_round-02.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573766824547-FSF2DTF1XQXQQ7LKNWJ4/open_sans-v-noway.png Brand Identity: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573239842210-4Y70NBV5O6CQ9HLDFOKL/digital_design-work-01-mimi-2.png Brand Identity: Mimi https://www.philiprae.me/brand-identity-mimi-defined daily 0.75 2019-12-11 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103591579-4G3V44XP07F9VIAU1LC4/brand_guideline-01.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103591847-FPOD9VFKYOQLO1UJM0B1/brand_guideline-02.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103593028-HQYH7SXXF42S71PPWXV8/brand_guideline-03.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103599441-SCCTGNKN3YA05CN9B92C/brand_guideline-04.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103598343-ATK4QIHZAAC4JHNS09LT/brand_guideline-05.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103621691-BSNRZ39CUKGX789EN039/brand_guideline-06.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103602348-RFSLPPA1A4QRDQE0ISDF/brand_guideline-07.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101962344-F2CC7VEFBT5EQUQJB66N/mimi_defined-logo-process-03.png Brand Identity: Mimi Defined - Round 03 The final 7 with revisions and additions. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101963245-2G2IFCTHLXQOBNSHTHJ0/mimi_defined-logo-process-04.png Brand Identity: Mimi Defined - Round 04 The logo that was chosen by the Marcom and Executive teams. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101963880-E79L3IDSU0P6I1N5YUOX/mimi_defined-logo-process-05.png Brand Identity: Mimi Defined - Round 05 - Fin The refined version with tag. I kerned and tracked open the letter space, refined the shapes and optically treated the dots for legibility. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103719119-SJ72GR0R6AGY17U9SJIB/marketing-01.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103718303-DGY2V3843M4F3ULB2NVI/marketing-02.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103720905-TYZQCKZDP9XLEOSJO10K/marketing-03.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103744848-JYEK6V67VB146012R4JM/marketing-05.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103744466-4RHP7G3KOKA7CKVM67OJ/marketing-06.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103745897-F8TVDAKMM8QVXHR2G824/marketing-07.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574102198879-KM8NL2O5V11TPN3X5S8U/mimi_define-hero.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101969888-UD2SX8V4VAXGWO3K7OU4/mimi_defined-logo-process-01.png Brand Identity: Mimi Defined - Round 01 The top picks out of 400 quick (1 hour) sketches. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574101960585-FTCCERRVJLFIXCXHAZNX/mimi_defined-logo-process-02.png Brand Identity: Mimi Defined - Round 02 Quick vector renderings for review. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574099367207-Q18R0PLA3Y3VHGY697EQ/mimi_defined_tm-w-w-tag-mint.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574103906852-YTLRY3J98XMAJLOK33CD/mimi-x-you_site.png Brand Identity: Mimi Defined https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573239842210-4Y70NBV5O6CQ9HLDFOKL/digital_design-work-01-mimi-2.png Brand Identity: Mimi Defined https://www.philiprae.me/brand-identity-with-o daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106600262-P4OPQ292AIJ6MJIHMOA3/with-o-facts-02.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574116377458-LVAVV86GBUDMDBQOEEQV/image-asset.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574109164259-WBRF4UT7LRO1GG317O4Z/type-01.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574109164198-XVY9SMVSU3F56CW5V5HN/type-02.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574109164830-17QXHG4764IG5VX42GT8/type-03.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574109164951-6AL9LQZI6WN12SP89LA2/type-04.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108874342-VWDLXK6YBHO30QJMF3QX/video-01.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108880273-AN9FFKNT37ILWJKZNBXA/video-02.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108880567-2AQP3ZM1UPNLJMEGPANN/video-03.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108883170-2MX14G17QKNMEM6712SY/video-04.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574116976337-34F30MK4VCLIQ5PV1B24/ui-05.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574114680920-0OUFOUEN0ZTGWJDRFEZ7/ui-framework-02.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106815659-6ZYCEJKMWA6HJ2N27MTU/name-explore-01.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574106815783-E6NZSP5KYIWMORU7TE1Q/name-explore-02.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108656455-5KNDZEEY5YV40DJLM3J6/colour-01.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108660474-0Y9NNWVCOUQYTJIGK8KH/colour-10.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108660644-PQWTHSAWFQNEZFCAW45D/colour-12.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108656563-TC1N6Q0R7V4EFP0ER14P/colour-02.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108659963-80KMKH7Y0FU4H72KMN7S/colour-08.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108657982-082JWBQCFNJ10EW1AX1F/colour-03-1.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108658367-VUQXWOJNZHFMNUCMIW5S/colour-03-2.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108659098-MZ8SLLNGCZIFHU49SQ3Q/colour-05.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108660204-3VIQK5WDQMS9C5ETK01N/colour-07.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108658660-T162OJLWTOOB4J4U3PHP/colour-04.png Brand Identity: with O https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574108967062-92WICBR1UD8H6Y1KLN7S/ux-process-02.png Brand Identity: with O - 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Version 2, compact view …with inverted hearing curve result. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573439544209-SV7WNN4QHJ5KAN1D4FDX/PreTest+4k+Expanded%402x.png Copy of Digital Design: Mimi - Version 2, expanded view https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573524077689-V4B7GO7NW3ZFYVJD5GHR/mimi+-+brand+colour+matrix-2.png Copy of Digital Design: Mimi - The Colour Workshop Part 02 Agenda https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573431432383-WR4K6R5K5DDMOP89CQ4J/Mimi-Brand-Colour-Matrix%E2%84%A2-team.jpg Copy of Digital Design: Mimi - The teams complied images on the Brand Matrix https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573429882887-NGY2CDU29W58TCSPLGPX/mimi+colour+way+2019.png Copy of Digital Design: Mimi Mimi Colour Way 2018 - Present https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573431158208-QJ0I80FGYLEXWQHVN85B/mimi+-+colourworkshop+in+lyon-3.jpg Copy of Digital Design: Mimi The colour of empathy and science (Lyon, FR) https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573522679931-LROI07089GV56GJAK2LV/levi_android_hand_happy.gif Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573433030134-RH13M1PAEYEVZCQ0QT6C/mimi+-+colour+workshop-3.png Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435978979-2G06WBC149706USYYMJV/ui+comp+lib+audit.png Copy of Digital Design: Mimi - UI Component Library Audit https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435985977-PHDG21DKDB2J3V4Y47H5/Buttons%21%402x.png Copy of Digital Design: Mimi - Updated UI Components https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435986395-7BRBT8BJGM3I6XTD7MHB/Pads+and+Margins%402x.png Copy of Digital Design: Mimi - Typography System https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435985758-H5WEHL3RCGBMLA3D5M4R/generic+error+state%402x.png Copy of Digital Design: Mimi - Error States https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681144900-ZJ40XCCTER693YEMAO73/2.0-sdk-01-1.png Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681143712-MHEDG3ROFM4MXI8ZN67L/2.0-sdk-01-2.png Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681148396-ZNBGLIWL3DPEL0WVUCV7/2.0-sdk-01-3.png Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681149678-51MDCC9S2RX8ZNUIWWTP/2.0-sdk-01-4.png Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667184535-M0YG33S3M71T32VYXZU3/levi+layout-01.png Copy of Digital Design: Mimi - Early sketches of layout The evolution of Levi’s placement, layout and presentation of informational systems. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667184609-3CI19GM5KJ1YUWFI2UZK/levi+layout-02.png Copy of Digital Design: Mimi - Early sketches of layout The evolution of Levi’s placement, layout and presentation of informational systems. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667187703-5XT1N9954IMZST8K2YPQ/levi+layout-03.png Copy of Digital Design: Mimi - Early sketches of layout The evolution of Levi’s placement, layout and presentation of informational systems. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667187253-X9OPYRLGVC49BODJ2FB9/levi+layout-04.png Copy of Digital Design: Mimi - More early sketches The evolution of the Hearing Test button. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667189524-JS840XQKYG5V024DG2M8/levi+layout-05.png Copy of Digital Design: Mimi - Sketch app render and Apple A higher fidelity of the SDK hearing test button and the subsequent influence on Apple’s Researchkit imagery. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573667192460-LLZIECGMC4CJBAYCWWZW/levi+layout-06.png Copy of Digital Design: Mimi - Influence on Apple Apple’s Researchkit imagery. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573434341723-VZS18TEIZRC6G18H0PVU/DES255-colour_workshop-pt4_notes-20.jpg Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573435172587-VWG84K8J8JMBFK8OWMAB/mimi+-+colour+way+process.png Copy of Digital Design: Mimi An image of the work in progress, the fall of 2018. Note the new version of the Profile screen on the top row and the iOS Hearing Test version below. The colours are muted in the iOS version in comparison to the working version above. To the left, the final colour palette. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681219422-N0J0JVF77TLVIGS0ZU9T/2.0-sdk-02-1.png Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681219125-BA4SA6K2A4TH721LIV33/2.0-sdk-02-2.png Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681223229-H1LZIVOQUBPQ6A6M89Q1/2.0-sdk-02-3.png Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573681222931-235AGDR2C4W7BVR3KDLJ/2.0-sdk-02-4.png Copy of Digital Design: Mimi https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573239842210-4Y70NBV5O6CQ9HLDFOKL/digital_design-work-01-mimi-2.png Copy of Digital Design: Mimi https://www.philiprae.me/startbuild daily 1.0 2024-06-19 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/94c953d2-1d36-4198-943a-344442e3a492/reup-24-landing_page-v7.png start-build - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1716323109287-Z2JPWO9HX4K59XFJKQ3C/reup-24-fifa.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1716844444512-TE0FE0N9P3LGQRN3YVXQ/reup-24-sony-mgm2.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1716323112013-EH2UWTEWPPDC0GKSHL9L/reup-24-ut.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1716323111740-9ITHGVAIRUHZD3ZUXKU4/reup-24-super+bowl+edit+2.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1716323109419-CLDUDFN4KGK8KG7TAUQJ/reup-24-mimi.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1716323107538-R7P0B8651ABZSF72X9B5/reup-24-animoto.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1716323108481-NO9SJ8C72HY7PW9KBSBF/reup-24-eko.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1716323107576-68QYE11GUPP2GQL3RXO6/reup-24-bell.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1716323110165-SM6SF2C78UM4AWL62MPO/reup-24-rogers.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1716323108333-5QSCQSGC996VWPXAAKU9/reup-24-corus.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1650658820749-G5BWCHN6O4VUHGJNWUYZ/Motion+-3-+Reel+202X.png start-build - Look Reel https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573464201179-GB0N3OMBO1Y8FJGG01Z9/Motion+-2-+Mimi.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1573158407398-05XM59JZ7BK63J939BD2/Digital+-1-+Mimi.png start-build https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1574119436400-Z642W10JFGMDG5BGALJY/Brand+-3-+with+O.png start-build https://www.philiprae.me/kitchen-1 daily 0.75 2024-06-20 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/f072b468-70a0-438f-ab16-c6950957a49c/the_kitchen-nav-00-2.png kitchen-mimi-defined-1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/481944f7-01ea-4770-8529-3690cb29fada/the_kitchen-nav-01-2.png kitchen-mimi-defined-1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/9e975c50-50e7-451e-9a5c-c0f544707696/the_kitchen-nav-00-1.png kitchen-mimi-defined-1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/ac267122-ea48-4493-904f-02aa604d7050/the_kitchen-mimi-defined-2.png kitchen-mimi-defined-1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.philiprae.me/kitchen-2 daily 0.75 2024-06-20 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/35b92189-5867-45e6-b0cd-d73aad84e228/mimi_defined-IFA-Einstien_1930.png kitchen-mimi-defined-2 - Make it stand out Albert Einstein at IFA-Berlin cc. 1930 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/7c431799-2243-4470-84ba-9372c59d5563/the_kitchen-nav-01-3.png kitchen-mimi-defined-2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/72c8cc5e-2d19-4f7a-abfc-108893f4231d/the_kitchen-nav-00-3.png kitchen-mimi-defined-2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/72f886fe-903a-423b-a66c-3567a4d9fb55/the_kitchen-nav-00-2.png kitchen-mimi-defined-2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1718899873393-AKE8RLPA5TCSGZV85T74/mimi_defined-process-1.png kitchen-mimi-defined-2 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1718899873463-P4THEQO8ES9NHBPD83RP/mimi_defined-process-2.png kitchen-mimi-defined-2 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1718899874152-VU1AW40A93NB3TBXCVH7/mimi_defined-process-3.png kitchen-mimi-defined-2 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1718899874304-738DS0ZET51179OT9IDX/mimi_defined-process-4.png kitchen-mimi-defined-2 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1718899875880-EB8SP30LQ2REKIW5KFGF/mimi_defined-process-5.png kitchen-mimi-defined-2 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/1718899875835-5RHJQ4OM3RRRE85PEGBU/mimi_defined-process-6.png kitchen-mimi-defined-2 https://www.philiprae.me/kitchen-3 daily 0.75 2024-06-20 https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/910878ee-6ff2-46e2-954c-621ce0bfa5b3/the_kitchen-nav-00-1.png kitchen-mimi-defined-3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/c5d344b6-6efc-4fd8-b1f6-0c6f8aaf2df1/the_kitchen-nav-00-3.png kitchen-mimi-defined-3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e0054be4b01d0570199c37/ef0b48fe-2041-4b5c-b6a7-9c123cfc07a0/the_kitchen-nav-01-4.png kitchen-mimi-defined-3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference.